About
Us
Chouchoute’s luxury chocolate journey since our creation in 2002

Pierre Soualah
Chouchoute’s Creator & Co-owner
Chouchoute, (French for ‘pampered), was created in 2002 by Pierre Soualah. Having trained as a traiteur at Fauchon in Paris and Selfridges in London, Pierre’s vision was to turn his life-long passion for gastronomy into a gourmet taste experience.
Our Birmingham city centre boutique store and retail website – chouchoute.co.uk – introduced Pierre’s elegant and exclusive chocolate creations, together with a select range of French specialities and fine wines.


Helen works closely with our corporate customers to assist them with their gift selection and guide them through the order process. As their needs change, so do our gift ranges, with box styles and sizes to suit every occasion and budget. In 2010 we upscaled our packing facility, and now take on order volumes of up to 5000 boxes.

We strive to make Chouchoute’s retail and corporate experience as enjoyable and effortless as possible. We’re always on hand to offer advice about the best chocolate selection for your gift, whether it’s for a friend, loved one, colleague, client or just for you.
You’ll usually find Pierre at our Birmingham boutique store on Monday to Saturday. For personalised chocolate gifts for business, events or weddings, you can visit our corporate sales office in Birmingham’s Jewellery Quarter (by appointment only).
Call us on 0121 314 3472 or request a quote to find out how we can help.
Request A Quote & Sample
Complete our simple form and we’ll email you a quote, usually the same day. If you like our quote we’ll send you samples with no obligation and no high-pressure sales pitch. We may call you first to discuss the best samples to meet your needs.


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