0121 314 3472 sales@chouchoute.co.uk


Chouchoute’s luxury chocolate journey since our creation in 2002

Pierre Soualah Chouchoute's Creator & Co-owner

Pierre Soualah

Chouchoute’s Creator & Co-owner

Chouchoute, (French for ‘pampered’), was created in 2002 by Pierre Soualah. Having trained as a traiteur at Fauchon in Paris and Selfridges in London, Pierre’s vision was to turn his life-long passion for gastronomy into a gourmet taste experience.

Our Birmingham city centre boutique store and retail website – chouchoute.co.uk – introduced Pierre’s elegant and exclusive chocolate creations, together with a select range of French specialities and fine wines.

As our reputation for fine quality chocolates grew, so did our business customers’ demand for personalised chocolates and luxury gift hampers for clients, Christmas gifts and company events.  So in 2004 we opened our corporate sales office, managed by Pierre’s partner and Chouchoute co-founder, Helen. This was followed in 2006 by the launch of our corporate gifts website – chouchoute-corporate.co.uk.

Helen works closely with our corporate customers to assist them with their gift selection and guide them through the order process. As their needs change, so do our gift ranges, with box styles and sizes to suit every occasion and budget. In 2010 we upscaled our packing facility, and now take on order volumes of up to 5000 boxes.

We strive to make Chouchoute’s retail and corporate experience as enjoyable and effortless as possible. We’re always on hand to offer advice about the best chocolate selection for your gift, whether it’s for a friend, loved one, colleague, client or just for you.

We took the difficult decision to close our Birmingham store in early 2021 but our retail products are still available to order online at www.chouchoute.co.uk

To find out more about our personalised chocolates for business and events, call us on 0121 314 3472 or request a quote to find out how we can help.

Request A Quote & Sample

Complete our simple form and we’ll email you a quote, usually the same day. If you like our quote we’ll send you samples with no obligation and no high-pressure sales pitch. We may call you first to discuss the best samples to meet your needs.

Personalised Chocolate Box

What our clients say...

The wedding was a triumph and the bride and groom and their guests were extremely happy with the chocolates! Thank you very much for the efficient service.

- Bijou Grand Events

Friendly service and high quality chocolates – we tested quite a few and yours were the best! Feedback from our customers was really good, and our brands looked fabulous!

- William Reed Business Media

Products are competitively priced and service is very good, from samples provided through to delivery lead time and order communication. We would definitely order again.

- Turley Planning Consultancy

We ordered chocolates as corporate gifts for a VIP selection of our clients. Very pleased with the product range and samples service and the quality of the chocolates was perfect too.

- Birmingham NEC

From the point of enquiry to the follow-up after our order had been delivered, the service we received was flawless and the customer care was of the highest standard. Outstanding!

- Kuwait Oil Company

Professional service, easy to order and our tight delivery lead time was met. The packaging looked great, the product was delivered on time and they helped every time I had a question. High quality products and good value for money.

- Thomson Reuters

The product was excellent, the service I received with regards to getting our logo on the box and also supplying a second batch was first rate and I felt the service was special when coming to your premises too – thank you.

- Jaguar Land Rover

The quality of the chocolates and the packaging was fabulous. They looked and tasted luxurious. Excellent service; we had a faultless experience and would definitely purchase again.

- Small Luxury Hotels of the World

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